Thousands of voices.
OPXP holds thousands of real, AI-moderated conversations with your consumers, then distills them into a living brain you can just ask. Every answer cited to a real human voice.
Real voices · de-identified
Interviews, not surveys
Real conversations.
At impossible scale.
Surveys collect opinions. Conversations surface reasons. OPXP’s AI moderator holds warm, probing voice interviews with your actual consumers, and it never gets tired, biased, or behind schedule.
- Voice-first interviews that go four 'whys' deep
- 1,000+ depth interviews in days, not quarters
- In their language: 30+ languages, every accent
- Every word transcribed, tagged, and kept forever
Mei · 28 · Singapore
first-time protein buyer · churned wk 3
OPXP asks
You said it “felt like a chore.” What was happening the week you stopped?
Riya answers
“Honestly? I stopped tasting results. The shake became one more thing to wash…”
The Consumer Brain™
Stop reading reports.
Start asking questions.
Every interview flows into one living brain. Ask it anything, in plain language, and get a straight answer in seconds, with every claim pinned to a real consumer you can hear.
- Ask like you'd ask a colleague, answer in seconds
- Every answer cited to verbatim consumer voice
- Click any citation to replay the human behind it
- It never forgets an interview. Ever.
Why do first-time buyers churn by week three?
Churn concentrates where the felt result hasn’t arrived but the effort has. 61% of week-3 churners describe an unmet “feel something” expectation №482, and the daily prep ritual turns from novelty to chore №117. Price only enters as post-hoc justification №903.
“I wanted to feel something by week two. I felt nothing, except the blender to clean.”
Interview №482 · 11:04 · replay ▸
The Consumer Brain™
It remembers every interview.
So you never decide from memory again.
Why they buy
ranked, cited
Why they leave
week-by-week
What they'd switch for
by segment
Words they actually use
verbatim
Decision-ready
From "interesting"
to "do this Monday."
Insight that doesn’t change a decision is trivia. OPXP ranks what actually drives purchase and churn, segment by segment, and turns it into moves your team can ship this week.
- Ranked purchase drivers and churn reasons
- Segment truth: first-timers vs. loyalists
- Test concepts and messages against real memories
- Share a living link, not a dead PDF
Purchase & churn drivers
first-time buyers · n=612Do this Monday
Move the “what you’ll feel, and when” promise onto the front label. It out-drives price 3:1.
The whole workflow, owned end to end
One pipeline, from a question
to a brain that answers.
Point tools solve one slow step. We run the entire chain, so every study deepens the same compounding asset instead of dying as a one-off. That’s the part nobody can copy stage by stage.
Study design
A research question becomes a discussion guide and screening quotas, agent-assisted and ready in hours.
hours, not weeksRecruitment
Match your exact ICP from a 30M+ panel. Quotas, scheduling, and show-up are all handled.
30M+ panelQuality guard
KYC, anti-fraud, and attention checks strip bad actors out before they ever touch the brain.
zero bad actors inAI interview
Realtime voice & video, moderated by AI. Sub-second, brain-aware, genuinely conversational.
sub-second voiceDistillation
Transcripts become cited facts: PII removed, contradictions flagged, one clean commit per run.
one clean commitThe brain
A living, cited knowledge layer, served as MCP into the tools your team already uses.
served as MCPYour customers are already
telling you what to do.
We’re onboarding a small number of consumer brands as founding partners. Bring a question you’re debating internally. We’ll show you what your consumers already answered.